Future-proof your retail marketing game
The retail industry's most essential marketing summit of the year returns for 2024. As economic uncertainty grips Australia and marketing budgets continue to tighten, it's never been more important to stay on top of the evolving trends and master the art of 'doing more with less'. This event offers anybody within the business of retail marketing the opportunity to hear from the masters of their craft dive deep on the topical challenges and opportunities FMCG brands are facing. From CX mastery and revenue-generating loyalty programs, to effective creative strategy and leading eCommerce insights - this is a day not to be missed.
Browse the firepower on the lineup
Kirsten Hasler
With over a decade of experience as an IKEA marketer in Australia and Europe, Kirsten Hasler is the brand’s Head of Marketing and Insights in Australia and NZ. Although she has not yet managed to master the allen key, she lives and breathes the IKEA brand.
Having spent most of her career in digital marketing roles across web, social media and CRM, she has led several transformation projects including the development of the IKEA global social media framework and the implementation of advanced CRM for IKEA Family’s loyalty club in Australia.
Kirsten is focused on driving ambitious commercial and brand growth for IKEA and believes that leading both business and people development together drives the best results.
Dan Ferguson
Dan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer and doubled returning customer growth and revenue in his first 6 months. Responsible for company growth, brand and data, he’s led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s Beauty IQ Uncensored podcast which is consistently top-ranked in beauty and wellness podcast rankings globally. In 2022, Dan was named #8 on CMO50 list of Australia’s most innovative and effective marketing leaders.
Dan has over 20 years’ of experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local & global brands including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles. Dan currently serves as Board Advisor to preezie.com and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.
Liana Lorenzato
Bio coming soon...
Joanna Rose
Jo has extensive customer, marketing and digital experience developed in senior retail roles across the UK, Australia and New Zealand. She spent seven years working in digital, brand development and marketing at Tesco plc in London. Joining Woolworths in 2015, she worked across digital marketing, brand strategy, and also led the Woolworths New Zealand customer and marketing team for two years. Jo joined Endeavour Group in 2021 as Chief Marketing Officer, where she has overseen the establishment of its own omnichannel marketing function. Known as Endeavor Marketing, the function brings together a new set of centralised capabilities to work in a connected model with Endeavour’s existing brand teams. The group hub brings together media, marketing effectiveness, creative solutions, marketing strategy, transformation and customer insights capabilities to serve the Group.
Lisa Casey
As the Head of Growth & Retention at Dan Murphy's, Lisa is responsible for leading the agenda across Media, 121 Communications and the award winning My Dan's Loyalty Program.
With a marketing career spanning over 20 across the retail and FMCG sectors in the UK and Australia, she has contributed to the growth of globally recognised brands such as Gillette, Olay, Cadbury and Coles.
A passionate advocate for blending traditional brand building approaches with digital, data & tech to solve customer challenges, Lisa is one of the rare marketers that can speak to both sides of the function, coming from a generalist marketing and creative background, successfully transitioning into the world of digital marketing, ad-tech, 121 and loyalty.
Josie Brown
Josie Brown oversees the BWS brand strategy and how the brand experience is embedded across the business and into team culture.
With over 1450 stores nationwide, a thriving online business and more than 10,000 team members, BWS engages with millions of shoppers so every interaction is an opportunity to deliver a memorable and consistent brand experience.
Equally Josie is part of the Endeavour Marketing Leadership team and contributes to an Endeavour Group customer strategy and responsible marketing practice.
With a career heavy in digital marketing strategy, Josie draws on her experience from agency-side, publisher-side and client-side roles - most recently with Wesfarmers OneDigital and Kmart and as CMO of Tennis Australia.
Jon Wild
Jon Wild is the Chief Growth & Marketing Officer for Pet Circle, where he leads the performance, creative, merchandising, category management and supplier marketing teams. His current focus is reshaping the retail experience for the next generation of pet owners to achieve unparalleled growth. With more than two decades of expertise in marketing and advertising, he has navigated various industries and worked with international companies, ranging from established corporates to innovative startups, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra, and Orbitz.
Dom Hickey
Dom is CSO at Howatson+Company working across all clients, leading the agencies rapidly growing multi-discipline team. Strategically Dom has worked across every dimension of marketing from brand transformation to brand experience, leading strategy on some of Australia’s biggest brands including Domain, J&J, Westpac and Coles.
Dom contributes regularly to the industry, judging at AMEs, Award and Effies. She teaches strategy at Ad School and co-hosts a podcast, The Junior Mafia, to give the perspective of young people in the industry a voice.
Before starting a career in advertising, Dom worked as a client-side marketer in publishing, as a graphic designer and a photographer for the NSW police department.
Ruth Haffenden
As Global Head of Brand and marketing for Australia’s first B-corp underwear brand, sold and loved in 15 countries around the world, it is Ruth’s job to convince people that helping the planet could be as easy as changing their underwear. Previous creative agency boss of 13 years, turned brand side marketer, Ruth is an outspoken advocate for diversity and sustainability in global advertising, and is out to change the game.
Pete Rose
Pete is an industrial designer with over 20 years of experience in retail design, brand application, interior design & wayfinding.
Pete has worked with Coles Group for over 15 years & currently leads their in-house design team as part of the Customer Innovation & Store Development function. Pete & his team are tasked with developing & delivering cross functional innovation concepts to the Coles network, via the business’s innovation store program & agile trials.
During his time at Coles, Pete & his team have delivered a number of highly successful concepts including the award winning 2020 sustainability innovation store at Moonee Ponds, & technology innovation store at Southland.
Pete is passionate about creating engaging retail experiences & delivering innovation that is both customer-centric & commercially successful.
Aaron Fuller
Highly experienced leader in the art of Customer, Experience & Commercial, helping construct great outcomes for complex organisations with the will to transform and drive customer value. A master of 'What, When, Who and How'.
Driven by performance and speed to value, with deep Customer, Product, Design, Marketing and Scaled Agile experience, wrapped together with a growth DNA, strong business understanding, analytical focus, and technologies across retail, financial services, loyalty, travel, and start-ups.
30+ years experience in orchestrating and embedding change, delivering successful customer propositions and digital businesses. A driven leader of multi-discipline, matrix teams with strong financial management capabilities and business acumen.
Pippa Leary
Pippa Leary is Managing Director - Client Product at News Corp Australia. Pippa has a long and successful track record identifying trends and how they are likely to shape the market. She spent the past 25 years working in commercial innovation roles across many of Australia’s largest media companies, including Microsoft, ninemsn, Fairfax and Channel Nine. Before joining News Corp Australia in 2021 she was chief executive at ASX-listed Swift Media. She is on the board of the RLPA (Rugby League Players Association) and is a non-Executive Director on the Board of Swift Media.
John Harvey Faurholt
John Harvey Faurholt leads Retail Media across JAPAC & China for Microsoft Advertising. He is dedicated to driving innovation and success for all Microsoft’s Retail Partners, in their mission to empower every person and every organization on the planet to achieve more. Prior to joining Microsoft, John Harvey worked at OpenX, a global leader in web and mobile advertising technology. Here he led the creation and expansion of Partner Services across the US and EMEA, where he developed a passion for International Business and Market Development. He previously held leadership positions at Twelvefold Media, a leading contextual advertising company and Ask.com, a pioneer in Search. John Harvey holds a B.A. from Gonzaga University, and currently resides in Sydney, Australia.
Douglas Nicol
Douglas is Strategy Partner at The Works which is part of global digital transformation powerhouse Capgemini.
The Works sits at number one in the Great Place To Work Awards for advertising agencies in Australia. The Works counts Destination NSW, VISA, The Smith Family, Qantas, Subaru, CommSec, Goodman Fielder and TAFE among its clients.
Douglas is passionate about data-informed marketing and humanising data. He has twice delivered TEDx Talks, most recently on Emotional Data. In 2016 he founded a start-up sister agency to The Works called On Message, specialising in chatbots, voice and AI.
Patricia Routledge
Patricia has had a career in Communications spanning 20 years across the UK and Australia in both agency and in-house roles.
Her broad range of experience on high profile brands includes Gumtree, American Express, and Optus - on which two of her campaigns were Cannes Lions award winners.
Patricia has been at IKEA Australia for 8 years, and as Head of Communications is responsible for the strategic use of communication both internally and externally to support the IKEA Australia commercial agenda and growth plans.
Her focus is building and securing brand positioning and brand reputation across media, government and industry stakeholders and IKEA co-workers.
Paul Blackburn
Paul Blackburn was appointed Director Commercial Data, Video and Product in October 2022. He is responsible for News Corp Australia's commercial video strategy and the company's commercial data and digital advertising product strategy. He also works with the client product leadership team to develop new commercial products that drive diversified and incremental revenues. Over the past 10 years at News Corp Australia, he has held numerous roles including General Manager, Video and General Manager Digital Revenue and Marketing Services. Paul is a member of the IAB Australia board joining May 2021. He is a proven leader that has led organisational change in an evolving media landscape to deliver results through digital innovation.
Adam Kron
Adam Kron is Director of E-Commerce at News Corp Australia, a role he has held since March 2022. Adam leads the company's investment in commerce content and solutions for the e-commerce industry. He has more than 12 years experience in the e-commerce industry, holding general management and senior executive and transformation positions at many of Australia’s largest e-commerce businesses, including Catch, Kogan and Temple & Webster. He was recognised by his peers by being included in the Top 50 People in e-commerce list of 2018 published by Inside Retail.
Mark Byrne
A passionate and experienced digital marketer, Mark enjoys working at the intersection of media and customer experience, advising clients on how they can maximise their digital investment more broadly.
In his 13 years at dentsu, he has held several influential roles, including General Manager for Product and Strategy, Chief Digital Officer and Group Head of Innovation. He has extensive experience across retail, working with the likes of Woolworth’s Group, Kathmandu and Pandora to drive a sustainable competitive advantage from their digital and data maturity.
He is a well-known contributor to the media industry in Australia – whether that be keynote sessions at MFA Ex, the IAB Series or the Marketing Leaders’ Summit, or his role on the MFA Interactive Committee.
Nathan Bush
Nathan is an independent eCommerce advisor and commentator with over 15 years of retail experience. Before launching his own advisory service, Nathan led Super Retail Group’s eCommerce transformation. He has also been recognised as one of Australia’s Top 50 People in eCommerce for four consecutive years and hosts Australia’s leading eCommerce podcast, Add To Cart.
Mariano Favia
With over a decade of experience in eCommerce in Latin America, Australia and Singapore, Mariano Favia is the eCommerce Manager at Brown Forman looking after Australia, New Zealand and Pacific Islands.
Experienced in the beverage industry, Mariano is responsible for the eCommerce growth for the entire portfolio including leading brands like Jack Daniel’s, Woodford Reserve, El Jimador among others. Having spent most of his career in digital marketing roles across web, social media and CRM, Mariano is experienced in customer acquisition and retention strategies focused on LTV / CAC optimisations.
Passionate about Digital Media, Mariano is looking forward to growing Brown Forman’s eCommerce integrating marketing and sales plans to navigate the new world of Retail Media across the region.
Michael Levine
Michael leads Uber ANZ’s advertising business and is responsible for the growth of Uber’s new advertising solutions. Michael has built a local sales team to develop relationships with Uber Eats restaurant & CPG partners, as well as help brands in ANZ access new advertising opportunities across Uber’s mobility business.
Prior to Uber, Levine spent ten years at LinkedIn leading sales teams across Australia and North America, and was most recently Head of Enterprise for LinkedIn’s Marketing Solutions division in ANZ. He also worked in sales roles at nineMSN and The Guardian (UK).
Michael brings over 15 years of experience in digital marketing and advertising sales working in Australia, United States and the UK. He holds a Bachelor’s of Arts (Media and Communications) from The University of Melbourne. Michael is a passionate advocate for equal access to education and served on the Board of ExpandED Schools in New York.
Stephen Koukoulas
Few economists have both the global and local experience of Stephen Koukoulas. He is an economic thought leader in his role with his business, Market Economics.
Stephen is often driving the debate on housing, consumer spending, investment strategies, interest rates and budget policy. He does this by drawing on his unique background including his experience heading global research for TD in London, his role as Chief Economist of Citibank and Former Senior Economic Advisor to the Australian Prime Minister.
When it comes to the economy, Stephen continues to cover the big issues. He does so independently, without the constraints of many of the bank economists who are limited by what they can say. Stephen’s views are presented without fear or favour.
Stephen is the go-to economist for many businesses, investors, fund managers and the media. He is a regular contributor to Yahoo Finance and appears on television including the ABC, The Project and Sky and is regularly called upon to contribute to radio interviews across the country.
As a keynote speaker and panellist Stephen is asked to discuss the economy with audiences as diverse as the corporate world to school students - an affirmation of his ability to turn complex economic analysis into terms mere mortals can understand.
Independent. Impartial. Entertaining.
Danny Lattouf
Danny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore.
As Partner and Chief Strategy Officer at The General Store, Danny is working with high-profile Australian brands, including Barbeques Galore, Frasers Property Group, Freedom Furniture, Primo Foods, Rebel, Salvos Stores and more.
Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.
Check out the full program
Building customer loyalty is arguably the single most important marketing strategy for the year ahead. Not only can it foster sustainable growth, customer loyalty is a vital part of the brand moat protecting retailers in periods of macroeconomic flux. So how can brands build customer loyalty in 2024? As e-commerce teams, digital strategists, agencies and retailers rework their equations around what is profitable to invest in, it’s more important than ever to consider where customer loyalty comes from, how to find and nurture opportunities for growth and how to earn more lifetime value from existing customers.
In this keynote, Adore Beauty’s Chief Marketing Officer Dan Ferguson will explore the challenges and opportunities that come from building a resilient and loyal customer base. From tech to content, data to customer feedback, Ferguson will reveal the strategies for success that has seen Adore Beauty become Australia’s leading online beauty retailer.
The pressure on household budgets in Australia has never been higher. So how does IKEA cut through the retail clutter and convince people that they should spend on a discretionary category like home furnishings?
Hear from IKEA Australia’s Kirsten Hasler, Head of Marketing, and Patricia Routledge, Head of Communications, about how IKEA tackles this challenge through a 360 campaign approach and a consistent narrative across all channels.
They’ll discuss how IKEA focuses on brand trust during challenging commercial times to lock in long term customer love long after a crisis has passed. They’ll also lift the lid on the IKEA superpowers of Democratic Design and Meaningful Affordability and how they power the IKEA marketing and communications strategy.
The dynamic landscape of Retail Media Networks (RMNs) is evolving rapidly, driven by the growing demand for high-intent environments from brands. This panel session explores the pivotal role of the publishing industry and Native Content Advertising (NCA) in complementing and enhancing the effectiveness of retail media for both advertisers and RMNs.
Participants can expect to gain insights into the evolving dynamics of the retail media landscape, understand the unique contributions of publishers and NCA, and explore collaborative strategies that benefit both brands and RMNs. The session aims to inspire forward-thinking approaches to advertising in the digital age, fostering partnerships that redefine the boundaries of retail media success.
In this session, Endeavour Group CMO Jo Rose will be joined by Dan Murphy’s Head of Growth & Retention Lisa Casey and BWS’ General Manager Marketing Josie Brown. Jo Rose will define what customer experience excellence means to Endeavour Group and share a perspective on the important distinction that Brand Experience adds. She will also share her firsthand experiences and insights on how to effectively advocate for investment in CX and BX in the C-Suite.
Lisa Casey will share the art of merging magic & science in personalisation and talk through her journey of implementing a customer contact strategy at Dan Murphy’s to influence 1:1 comms that lead to engagement and revenue uplift.
Josie Brown has lessons from BWS on how to create a Brand Experience playbook and will share examples of how that has been an enabler in partnering effectively beyond the marketing function when implementing excellent experiences.
Study after study shows us that customers care about shopping sustainably more than ever before, but the reality is, there is a huge difference between what they say, and what they do. This talk will use firsthand (and exclusively revealed) Boody customer research data to unpack just how important sustainable messaging really is in customer decision making.
Using an analogy of my many terrible leaking “keep cups” this session will draw conclusions that regardless of your green status - the other Ps of marketing still need to come first.
From customer lifetime value, auto delivery, supplier marketing and in-house creative to product management and driving growth and brand awareness, join this live podcast for a deep dive fireside chat with Pet Circle's Chief Growth and Marketing Officer, Jon Wild.
Conducting the interview is renowned Add to Cart podcast host and eComm advisor, Nathan Bush. Join this session for a candid exploration of the foremost challenges and opportunities in the pure play retail and FMCG space, and unearth the kinds of insights to truly move the needle on performance outcomes.
In this panel session, industry leaders will explore innovative strategies for retail brands to connect with a burgeoning generation of new, Gen Z consumers through emerging retail media or commerce platforms such as Uber. As the digital landscape evolves, understanding the nuanced behaviours and habits of this demographic becomes paramount for brands aiming to stay ahead in an increasingly competitive market.
Moderated by Advertising by Uber, this session promises to be an insightful exploration of the relationship between commerce platforms, retail brands and the new generation of consumers, offering actionable insights that will empower brands to navigate and thrive in an ever-evolving digital marketplace.
Life’s a lot for Gen Z today. Heartbreak. Anxiety. Moving out. Coming out. Sex. New friends. Ex friends. #hustleculture. The f****ng climate crisis. Men. Then you get your period. So ModiBodi created ‘I’m Dying Inside’. A modern period drama, featuring 4 housemates all on their periods at the same time. The series celebrated the realities of growing up today for young people who menstruate.
In this session, CMO of ModiBodi, Liana Lorenzo and CSO of Howatson+Company, Dom Hickey, will reveal how Modibodi, Australia’s leading period underwear brand, hacked TikTok’s algorithm to create a TV series, directly targeting Gen Z on the platform.
In this session you will learn:
- How Modibodi not only achieved international acclaim for this campaign, but drove 12 million views and 75% sales growth in the first month
- Why branded content alone isn’t enough to engage audiences
- How authenticity can’t be faked and what retail marketers need to do to cut through the clutter
- How collaboration amplifies impact
Generative AI is one of the fastest-growing technologies in human history, in this session we look beyond the hype to examine the impact of AI on the lives of mainstream Australian consumers. 52% of Australians are now using AI regularly and this means we need to ask new questions. How are consumers making purchase decisions differently? How is shopping culture changing due to AI? How is AI breaking some of the traditional principles of the retail path to purchase?
Regardless of where you are on your AI Journey, this session will get you thinking differently about the threats and opportunities of Generative AI.
In this session, retail marketers will walk away with:
- New Australian quantitative and qualitative research revealing in detail what has changed, as well as insights on how to adapt
- Examples of the new AI-driven behaviours across retail categories
- How to gain an advantage by changing your thinking about traditional ‘customer journeys’
This session will explore different concepts for thinking about, and planning for, the future, and explain how and why the retail industry, as we know it today, is about to be dramatically disrupted. Technology has had a profound impact on the retail industry, changing the way businesses operate and the way consumers shop. Retailers are now using technology to improve efficiency, personalise the customer experience, and offer new and innovative shopping options.
In this session, Mark will unpack how the industry is being disrupted and what marketers need to be considering to future-proof their businesses. He will outline how technology is changing retail and consumers alike, and weigh up the risks and opportunities for the industry as a whole. Most importantly, Mark will provide guidance on how retail marketers can best prepare for the future state and share a framework for them to use to assess disruption.
Consumers were hit hard with cost of living, interest rates and what was weak wages growth. Spending in discretionary areas fell; but even some essential spending was scaled back. Consumer sentiment was dreadful. Gloomy.
This picture will remain in the first half of 2024 BUT there is light at the end of the tunnel. Will you be ready to take advantage of the recovery?
Population growth is an economic positive, but like good red wine, you can have too much especially if you have it too quickly. Look at the housing market.
Per capita spending is down - overall spending is holding up, just. There are some winners in the consumer space - generally older folk who own their house, have savings and decent superannuation.
The good news: An upturn beckons.
From around the middle of 2024, there will be:
- Tax cuts
- Interest rate cuts
- Sustained but moderate increases in wages
- Further falls in inflation which feeds into rising real incomes and wages
- The wealth effect – stocks up, house prices up, superannuation up.
Wealth triggers spending.
A strong recovery: Are we there yet? Well, no. But be prepared for that turn.
The supermarket category is one of the most competitive across the retail sector. With some of the biggest local and global brands driving world class innovations across product, value, service, technology, access and environments. As the levels of change and innovation are accelerating, it’s important to best balance change with familiarity and consistency.
Coles is a retailer that is always looking to the future and innovating the customer experience. As a brand, they have always brought their customer experience strategy to the very front of global innovation in design and execution, and their latest edition is nothing short of their best foot forward. This session peels back the curtain on the strategic and creative process that is an always on exercise for one of the largest retailers in the country.
Join Peter Rose and Danny Lattouf as they unpack their partnership in the design of the latest Coles Flagship Store in one of Australia’s most premium shopping centres, Chadstone.
Who should attend?
Mumbrella’s Retail Marketing Summit is attended by: marketers, brand and category managers, e-commerce execs, CX specialists, sales managers, account managers, consultants and strategists.
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Event details
Event Date: 13 March, 2024
Venue: Crown Sydney
Times:
Conference: 8:25am - 5:00pm
Networking drinks: 5:00pm - 6:00pm
Getting there:
1 Barangaroo Ave, Barangaroo NSW 2000
Click here for more information on getting there.